The Armitron brand has earned its tagline Americas Watch with its broad popular appeal and unequalled market penetration. Today Armitron watches are the No. 1 selling watch line at many stores. The Armitron brand has developed its reputation based on the dependability and style of its watches. Each timepiece offers exceptional style quality and value. It is well known that the quality standards on Armitron watches match those of timepieces at much more expensive price points. The brand offers a fully multi-functional line with sub-dials tachymeters chronographs ana-digital displays digi-analog displays timers and lap-counters with solid stainless-steel bracelets or genuine leather straps. Luminous hands and dials one-touch fold-over clasps and genuine diamonds also are featured.The Armitron All-Sport line of watches for men and women combines sport function with athletic styling and exceptional value. All-Sport features include dual times 24-hour alarms chronographs Instalite night-vision displays and up to 330 ft. water resistance.Armitrons Now collection offers fashionable watches for women in bracelets bangles and leather straps that feature trend-driven styling and signature details like genuine diamonds Swarovski crystals texturized faces and faceted crystal mineral lenses.Armitron also produces classic watches for character licenses to suit its younger customers. Popular character watches include Looney Tunes Hot Wheels Scooby-Doo Betty Boop Batman and Shrek.Every Armitron watch features the quality and styling found in much more expensive watch brands simply put : Armitron is the best priced quality watch in America! Round gold-tone case and buckleEasy to read black Arabic numeralsSilver-tone sunray dial with printed Betty Boop graphicClear rotating disc with printed hearts acts as a sweeping second handBlack patent strap