Certina DS Escala Women’s Gold Plated Jewelry Watch C32271684614 / 322.7168.46.14 Sapphire Crystal Certina, a Swiss watch manufacturer, was established in 1888 by Adolph and Alfred Kurth.; Originally called Grana, the company changed its name to Certina in 1938. The name Certina originates from the Latin “certus” that means “reliable”. Certina quickly became a well-known watch brand and has even become a synonym to the sporty Swiss watches! As a current addition to their strong portfolio of sports associations and partnerships, Certina is currently a sponsor of the BMW Sauber Formula 1 team. Certina watches are well known for their innovations such as the Double Security (DS) technology.; DS provides watches with resistance against shocks and water pressure. In fact, the DS feature is a large part of the Certina watch brand, so much so that various models are named after it.; Some of these models include DS Podium, DS First and DS Action. This fine watch manufacturer fuses athletic elegance with stylish, classical realms of great exclusivity. The technical precision and top-quality parts along with the continuous adaptation of the timepieces to the current fashion styles are the keys to the success of Certina (that has lasted for over a century).; Certina Watches come in a wide selection ranging from sport classic, to sport elegant to sport extreme. Each watch simultaneously exudes self confidence, luxury and sophistication.